EPSON reseller DM campaign
Market
EPSON has awareness for its inkjet printers in both the consumer and professional graphics markets. However, EPSON wanted to make inroads into the general business market with laser printers.
Communication
Carlon Leong produced a series of regular DM pieces to create awareness for EPSON as a laser printer brand amongst resellers. Product and promotional information was delivered to the market via the reseller channel using a limited budget.
Results
In the 18 months since the reseller push commenced, EPSON has grown from the 10th to the fourth largest brand in the laser printer market.
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