Jtec Virtual Call Centre DM campaign
Direct mail with tip-on
Challenge
Call Centres have become a necessary business tool to provide competitive customer service. For SMEs, the unpredictable expense that comes with operating a call centre is less than ideal. Jtec needed to inform the market that its Virtual Call Centre offered all call centre facilities at a fixed cost.
Communication
The "Supa Glue" DM piece immediately flagged the unique selling proposition offered by Jtec's Virtual Call Centre. It was mailed to a hired database of Call Centre Managers who were then followed up with telemarketing.
Results
| Direct Response | 4.8% | +14.3% | |
| After Telemarketing | |||
4.8% of Call Centre Managers responded by calling for more information on the Virtual Call Centre and a further 14.3% requested more information after telemarketing.