Jtec Integrated Access Device invitation
Personalised direct
mail + premium
Market
The introduction of integrated voice and data networks meant challenging times for second tier carriers without the resources of Telstra or Optus. Jtec wanted to launch their Integrated Access Device and educate both professionals and journalists about the opportunities it offered to second tier carriers.
Communication
Jtec hosted technical seminar briefings in Sydney and Melbourne. Wine tasting was scheduled after the formal briefing to allow Jtec representatives to talk less formally with guests. The "corkscrew" invitation harnessed both the Integrated Access Device product name and wine tasting theme.
Results
| Response to Invitations | 50% |
Over 50% of the invitees attended the seminar, creating sales leads and customer relationships for Jtec.