Komatsu Dash 8 Campaign
Market
This construction new product launch broadly targeted the earthmoving, and construction industry.
Communication
With the product launch of the revolutionary dash 8 excavators, Carlon Leong consolidated on the ground that was taken, in building the Komatsu “driven by your success” brand.
Komatsu focused on communicating customer’s benefits of security, safety and comfort delivered by the superior state of the art technology of the new Dash 8 Excavator.
Results
Komatsu Construction General Manager; Sean Taylor said sales have been going great, the industry is booming and there has been lots of positive feedback resulting from our advertising campaign.