Mercury Interactive integrated campaign

Market
Mercury Interactive offers performance enhancing software and services for e-commerce Web sites. The task was to raise awareness for the brand through the creation of a relevant identity as well as initiate a path for on-going communication with prospects.

Communication
The integrated campaign launched using metropolitan press, IT journals, national business press, on-line advertising and direct mail. The crash test dummy character was developed for the launch and continued to be used over an extended period of time.

Results
During the first two months of the campaign, the testchristmas.com web site recorded 1086 visits from Australia.

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