Building relationships with Bulldozer operators
Full page advertisement
for Komatsu Australia
Market
Rockwell FirstPoint Contact offers sophisticated, multiple channel, customer contact solutions to senior management within medium and large enterprises.
Communication
Using an integrated DM/email campaign with collateral support, prospects were presented with the bottom line business benefits delivered by a powerful and efficient customer contact solution. Response opportunities included a book written by a customer contact authority as well as hard and soft information.
Results
No measured results are available for this specific advertising campaign. However, Komatsu currently has more orders for its machines than at any other time during its 80 year history.
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