Progress testimonial ad campaign
In flight magazine full page advertisements for Progress Software
Market
Progress Software builds intelligent, cost-effective enterprise class software applications. Compared with companies such as Oracle and PeopleSoft, Progress lacks awareness amongst IT decision makers.
Communication
For a smaller company, Progress Software has a considerable number of high profile customers. Testimonial advertising within in-flight magazines was chosen to reach IT decision makers throughout the Asia Pacific on a limited budget.
Results
No measured results are available for this specific advertising campaign.
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