Rockwell lead generation DM/email campaign
Direct mail & email
Market
Rockwell FirstPoint Contact offers sophisticated, multiple channel, customer contact solutions to senior management within medium and large enterprises.
Communication
Using an integrated DM/email campaign with collateral support, prospects were presented with the bottom line business benefits delivered by a powerful and efficient customer contact solution. Response opportunities included a book written by a customer contact authority as well as hard and soft information.
Results
| Direct Response | 4.8% |