Integrated DM/telemarketing campaign to Progress customers
Market
Target includes IT and Database Managers for medium to large organisations which have already implemented Progress Software applications at some stage.
Communication
Prospects were sent a hard copy DM piece including CD-ROM to offer two services from Progress Professional Services - i) System Health Check and; ii) Database Tune. Due to the prospects already being Progress customers and the opportunities available, an Executive Specialist telemarketer was employed.
Results
| Direct Response | 40% |
While the expected result was a 5% response, 40% of contacts responded by making an appointment for either or both services.
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