GMAC-RFC

Market
A wholly owned subsidiary of ResCap, one of the world’s largest mortgage lenders, GMAC-RFC faced the challenge of piloting a unique mortgage offering aimed at increasing the loan writing capacity of independent mortgage brokers. To add to the challenge, GMAC-RFC were new to the Australian mortgage market and relatively unknown by Australian mortgage brokers and borrowers.

GMAC-RFC offers its home loans through a channel of independent mortgage brokers, the majority of which gear their business to focus on people who have the financial capacity to purchase a home or invest in property (prime sector). Writing prime loans is simple and requires little administration, making it easier for the mortgage broker to process more loan applications.
However when presented with an applicant who has experienced financial difficulties (near prime or non-conforming sector), most mortgage brokers would simply turn the applicant away or deny them finance.
This is mainly due to the broker’s lack of understanding and the excess administration in obtaining a near prime or non-conforming loan.

Communications
Our task was to assist GMAC-RFC in educating mortgage brokers on how easy it was to write loans across all loan sectors. We developed communications to highlight how GMC-RFC’s unique systems allowed mortgage brokers to begin offering ‘mortgages for everyone’ without having to learn complex new administration processes.

To help answer the question “Who are GMAC-RFC?”, we also developed borrower communications to emphasize GMAC-RFC’s global strength and operating history.

Results
At the time of writing, GMAC-RFC piloted their new mortgage offering to a select group of mortgage brokers. The pilot program is now underway and initial broker feedback on all the communications material has been positive.