Start with your Sales team
Good sales people spend time listening. They know your customers' challenges. Their dreams. Their businesses. So it makes sense that any message or value proposition development would start with Sales. Early input from Sales also encourages their engagement when the campaign goes to market. But first, it's time to test the VPs against your customers.
An engaging promise
Customers are mostly happy to give up their time when you make the effort to understand them. In return, they give you insights into their lives and your brand equity. These insights can not only validate your value proposition, they can provide you with messages that engage. Instead of a "me too" claim, you have real, customer-focussed messages to help promote your brand.
Truly integrated marketing
We work with clients whose customers make significant or complex purchase decisions, sometimes involving channel influencers. We find out whom we need to reach, how we need to reach them and what we need to say. As well as end customer communications, we create marketing campaigns that integrate with sales activities, business development initiatives and channel partner programmes.
Director, Carlon Leong